3 Reasons Any Serious Rolex Wearer Buys Official 

Last month, the popular tech podcast, "Reply All" ran a piece entitled, "The World's Most Expensive Free Watch." It reveals the world of internet middle men who create online stores that take cheap products from China, give them slick, modern branding, and sell them for a nice profit. Their business model is perhaps, the diametrical opposite to that of Rolex. 

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A Peek Behind the Rolex Crown: The Greatest Logo of All Time

When Rolex founders Wilsdorf and Davis came up with the crown somewhere in the early 1920s, officially trademarking it in 1925, they never gave much information about how and why they arrived at this particular design. This perhaps is for the best – clever origin stories are almost always apocryphal. A century later, virtually unchanged, that five-pointed crown remains the ultimate case study in logo design.

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Dina BaldwinComment
Why is the Internet Going Gonzo Over Roger Federer’s Aussie Open Win?

It’s been a huge week for Rolex's favorite spokesman, Roger Federer. At age 36, everyone had just assumed he would fade off elegantly into retirement, but instead has shocked the tennis world by rocking a full-on second act, winning his 20th grand slam and leaving his younger rivals in the dust. You just couldn’t dream up a more perfect expression of the Rolex brand, truly timeless and never to be underestimated.  

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Dina BaldwinComment
St. Thomas Beach Day Wishlist

Essentials for a Family Beach Day in St. Thomas
 
In the excitement of getting ready for a trip to the Caribbean, it is easy to forget some essentials. Luckily, you can easily pick them up while shopping in St. Thomas. Here's our list for top summer essentials that will make for the perfect beach getaway!

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Tracy K. Smith: From Rolex Protégé to Poet Laureate

Rolex literature protégé Tracy K. Smith has been appointed Poet Laureate to the Library of Congress, the greatest honour in poetry in the United States. Rolex recognized her talent early on in 2010 when they paired her with German poet and author Hans Magnus Enzensberger as part of the Rolex Mentor and Protégé Arts Initiative. Her year under Hans' mentorship would later on inspire her memoir.

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Dina BaldwinComment
Rolex Awards for Enterprise: Meet the 2016 Rolex Laureates

Since 1976, Rolex has selected 140 laureates as part of its prestigious Awards for Enterprise programme. The awards go to new or ongoing project anywhere in the world that help improve lives or preserve nature, or both. As we await the crop of laureates to be announced, we wanted to highlight these fascinating projecting from last year’s 40th anniversary winners, both from the “Young Laureate” category.

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Dina BaldwinComment
Post Hurricane Island Update

On Friday, November 3rd, AH Riise along with the other retailers on Main Street in St. Thomas, Virgin Islands opened for business for the first time since Hurricanes Irma and Maria. Visitors were pleasantly surprised at the extent of the recovery so far. Expecting to see much more damage and destruction, they were instead welcomed by upbeat locals, happy to see their return, a green island with our trees sprouting new leaves, and the turquoise blue waters and beautiful beaches St Thomas is famous for. 

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Dina BaldwinComment
Wimbledon and Rolex: Sport Meets Style in a Timeless Fashion

Wimbledon is the oldest and most prestigious tennis tournament in the world, dating back to 1877. In 1978, Rolex partnered with Wimbledon to become  the “Official Timekeeper”, creating a dynamic partnership epitomized by the pursuit of excellence. 2017 marks the 140th anniversary of the esteemed tournament and the 39th anniversary of the Rolex and Wimbledon collaboration.

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Dina BaldwinComment