What it Means to be Island Casual in St. Thomas

While St. Thomas has grown as the premiere vacation destination with its crystalline beaches and picture-esc mountains, it has also grown as a scene of high-end shopping and fashion. People are escaping the stress of the mainland by heading to the perfect getaway of St. Thomas. No passport or currency exchange needed- just a desire to relax and enjoy the sunshine. Just don’t forget to pack your designer sunglasses and cover up

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Dina BaldwinComment
3 Reasons Any Serious Rolex Wearer Buys Official 

Last month, the popular tech podcast, "Reply All" ran a piece entitled, "The World's Most Expensive Free Watch." It reveals the world of internet middle men who create online stores that take cheap products from China, give them slick, modern branding, and sell them for a nice profit. Their business model is perhaps, the diametrical opposite to that of Rolex. 

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ZGMADRolexComment
A Peek Behind the Rolex Crown: The Greatest Logo of All Time

When Rolex founders Wilsdorf and Davis came up with the crown somewhere in the early 1920s, officially trademarking it in 1925, they never gave much information about how and why they arrived at this particular design. This perhaps is for the best – clever origin stories are almost always apocryphal. A century later, virtually unchanged, that five-pointed crown remains the ultimate case study in logo design.

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Dina BaldwinComment
Why is the Internet Going Gonzo Over Roger Federer’s Aussie Open Win?

It’s been a huge week for Rolex's favorite spokesman, Roger Federer. At age 36, everyone had just assumed he would fade off elegantly into retirement, but instead has shocked the tennis world by rocking a full-on second act, winning his 20th grand slam and leaving his younger rivals in the dust. You just couldn’t dream up a more perfect expression of the Rolex brand, truly timeless and never to be underestimated.  

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Dina BaldwinComment