Björn Borg and Three Generations of Tennis


Every Rolex tells a story, a number of which are unfolding on the grass courts of Wimbledon right now. Björn Borg's tennis story started when his father won a table tennis competition in Sweden. The prize was a tennis racquet, which he gave to his son. "Within five minutes, I was in love," Björn recalls.

Borg would go on to become the first man in the Open Era to win 11 Grand Slam singles titles (six at the French Open and five consecutive at Wimbledon). He also won three year-end championships and 16 Grand Prix Super Series titles. Overall, he set numerous records that still stand.


His Rolex is a Day-Date, first released in 1956, the year he was born. In 2004, his son Leo was born and now 15, has taken to the sport. He played in a junior's tournament at Wimbledon this year. No prodigious performances yet, but coaches see great promise.